About Monica Lawrence
FCCA-qualified accountant, data and business analyst, certified coach and mentor, creative entrepreneur — and a builder of ideas.
FCCA-qualified Accountant | Data & Business Analyst | Certified Coach & Mentor | Creative Entrepreneur
I'm Monica Lawrence — an FCCA-qualified accountant, Data and Business Analyst, certified coach and mentor with more than 10 years' experience, and a creative entrepreneur.
I bring together financial understanding, business and data analysis, process and systems thinking, coaching, creativity and hands-on experience of using AI to build and improve businesses.
That combination allows me to work from both sides of the problem: helping an individual turn an idea into something commercially viable, and helping an established business examine how it currently operates and identify where technology, AI and automation could genuinely make it work better.
For more than 10 years, I have coached and mentored people through change, helping them gain clarity, recognise possibilities and move from thinking about what they want to do to taking practical action.
Professionally, my background in business and data analysis has involved understanding how organisations operate, examining processes and information, identifying problems and opportunities, working with stakeholders and helping translate business needs into practical solutions. My financial background as an FCCA also means I understand that a good idea ultimately has to work commercially.
Alongside that professional experience, I am a creative entrepreneur. My own work has taken me through photography, writing and publishing, fashion and surface design, visual storytelling, product development, digital content and the creation of original business concepts and intellectual property — including Print Lounge Studio, Roots & Style, Dream Team, and my published children's book Kenny's Prayer List, written under M. O. Lawrence.
AI has become a powerful part of how I work. I use it not as a replacement for human judgement or creativity, but as a practical tool — for researching, developing ideas, creating content, solving problems, improving processes, automating repetitive work, and helping individuals and businesses achieve more with the resources they already have.
Both sides of every business — the analytical and the human.
Finance & analysis
FCCA-qualified accountant and business & data analyst — I understand processes, systems, commercial reality and what the numbers are really saying.
Coaching & mentoring
10+ years helping people through change — gaining clarity, seeing possibilities and moving from thinking to practical action.
Creative building
A creative entrepreneur across photography, writing and publishing, fashion and surface design, product development and original IP.
Ideas are important. But building them is where the transformation happens.
Who I work with.
Today, through Exhortation Coaching, I bring those different worlds together and work with:
Individuals seeking clarity, confidence & direction
People navigating change, rebuilding confidence or momentum, or turning a meaningful idea into practical action.
Businesses & professionals seeking AI or process support
Teams and professionals wanting practical AI training, stronger workflows or business-process improvement.
My approach is simple: we start with where you are, understand where you want to go, identify what is getting in the way — and then work out the practical route from one to the other.
Ready to move forward?
Start with where you are. Together, we will clarify where you want to go and identify the practical next steps that will help you get there.